“Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.” ~ Goldman Sachs
Millennials are not only the largest generation in U.S. and world history; they’re about to move into their prime spending years. With Millennials just on the cusp of commanding huge wallet power, restaurant brands are early in the adoption curve when it comes to figuring out how to attract this generation. These young customers are not a homogenous group, and while one size does not fit all when it comes to luring Millennials to a dining establishment, there is a common theme: interest in restaurant decor and how that affects the dining experience. Studies have shown that Millennials weigh a restaurant’s atmosphere higher in importance when compared with baby boomers. Here’s a look at some design elements restauranteurs are using to capture the Millennial appetite – and their wallets.
Millennials are a social generation—and they socialize while consuming your products and services. They love communal tables or furniture they can move around to accommodate social groups. Restaurants that want to attract Millennials need some sort of gathering place inside the restaurant that allows for easy and comfortable socialization.
Millennials have grown up with digital devices and from an early age, smartphone use has been the norm. Mobile is the technology closest to their hearts, so accommodating technology within the four walls of the restaurant is important.
Natural Elements/ Sustainability
Millennials put a premium on sustainability, the environment and companies that care and participate in green initiatives. Natural, reclaimed and sustainable materials used in design elements appeal to Millennials aesthetically and emotionally. Authenticity is important to these young consumers and restaurants that want to attract them are tapping into these trends.
Open kitchens are a common element in restaurant designs that appeal to Millennials. Being able to see everything that is going on in the kitchen creates an atmosphere of trust, reinforcing the image of authenticity and freshness of ingredients.
Distinct Decor Elements
Quirky or funky design that excites the imagination appeals to Millennials. Distinct design elements that make the décor photogenic will encourage Millennials to share their experience on social media.
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