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GIO Tile Looks at Color Trends in 2018

From the ongoing love of minimalism to a newfound fascination with maximalism, commercial design trends continue to evolve in a wide range of directions. Emerging color trends tend to jump off the runway and into the living room or board room in short order, and given the frequency with which fashion changes, it’s not surprising that each year brings brand new looks as well as exciting twists and turns to to the classics. Here’s a look at the color trends that promise to take the lead in 2018.

Purple Will Reign

Pantone’s 2018 Color of the Year is unarguably bold and quite beautiful. Pantone describes Ultraviolet as a “dramatically provocative and thoughtful purple shade” that “communicates originality, ingenuity, and visionary thinking that points us toward the future.” We find this vibrant hue to be both energetic and inspirational. 

Freestyle Subway Tiles in Violet
FREESTYLE by GIO subway tiles in Violet


The Dark Side

Moodier tones and shadowy hues will make their mark in 2018. Deep, comforting colors offer a welcome escape from the chaos of daily life and can add a modern luxe vibe to spaces.

Athena Floor & Wall Tile
ATHENA by GIO in “Dark.”



The popularity of Minimalist design continues to thrive and grow because it just works. Minimalism is an especially great look for commercial spaces because it offers a clean and timeless look, allowing for the design to breathe and get the message across to a diverse audience. While monochromatic color palettes are not necessarily synonymous with minimalism, we see a lot of minimalist design schemes in calming tonal interiors that layer shades of the same color. 

Progetto floor and wall tile by GIO
PROGETTO by GIO in Silver Grey



Definitely a newcomer style, Maximalism is a move away from the Scandinavian-inspired minimalism that has been (and continues to be) so dominant. The look is bursting with contrasting prints and patterns in a mix of colors. 

VINTAGE by GIO Color Mix Set
VINTAGE by GIO Color Mix Set

The Yellows

Cheerful, sunny rooms are trending again with a range of yellow shades from pale butters to dark mustard cropping up everywhere.

FREESTYLE by GIO in Grey, White, and Yellow.

Strong & Bright

Another big color trend this year is heading more and more toward strong and bright shades. This embracing of vivid color goes hand in hand with a return to the interior design style of the eighties with its favoring of strong colors over pastels. 

Moda wall tile in pink and orange
MODA by GIO Red, Orange, Pink, & White wall tile blended in
standard bright finish and Decoria finish


GIO is your gateway to beautifully designed, strategically selected collections of floor and wall tile sure to fit your demanding specification requirements and unique style. We look forward to working with you!

Paint Companies are Rolling Out their 2017 Colors of the Year

Photo Credit: HomeSpot HQ. Click image to view source.

It’s a colorful time of year in the design world as the paint companies begin announcing their picks for 2017 Color of the year. While the long-awaited, Pantone Color of the Year won’t be announced until December,  we already have three new hues to contemplate for our future design needs.  Here’s a look at them.

Sherwin Williams – Poised Taupe

Poised Taupe room scene

“It’s like gray and brown had a baby, and it became taupe.”

That’s how Sue Wadden, the director of color marketing for Sherwin-Williams, described the color on the Today Show. That’s a good description because taupe is not hot or cold, gray or brown, dark or light. It lives somewhere in the middle ground between brown and gray.

Cool gray took the design world by storm a few years ago and has remained strong, but now that hue is ready for a refresh to steer design schemes away from feeling too cold and industrial. Poised Taupe has what people love about cool gray, but it also brings in the warmth of brown.

According to Sherwin Williams:

“Poised Taupe creates a cozy lifestyle and brings a sense of sanctuary into our homes. It diffuses the stresses of the world outside our doors — so much so that we feel restored and in balance when we walk across our threshold.”

This feeling of coziness is what the Danes call hygge (pronounced hue-gah), explains Sherwin Williams. And this feeling comes from creating the right atmosphere. Poised Taupe is the color to do this, according to the company.

It’s predicted that the shift to warmer colors will reach also commercial spaces in 2017. Because commercial color trends tend to move in more conservative color cycles than residential or designer directions, “Poised Taupe is on the forefront of this trend, offering the ability to endure over time, yet complement a wide range of designs,” says Wadden.





“Cloudberry conveys retreat from the pressures of daily life, encouraging meditation and mindfulness, inspiring more focus and less stress…”

2017 will be the year of JOMO, or the “joy of missing out,” according to the OLYMPIC Paints & Stains brand of PPG. Olympic chose Cloudberry as its standout color for next year, a soft violet which reflects society’s urge to find a space apart from constant connectivity. Cloudberry is a serene and calm light purple hue that should make just about any room a sanctuary. The hue is meant to create a space for solace from the bustle of the day to day grind. PPG senior color marketing manager, Dee Schlotter, stated in a press release:

“Home décor trends for 2017 are reflecting society’s urge to find a space apart from constant connectedness, and to create balance by establishing our homes.”

Pair Cloudberry with classic neutrals – grays, whites, and blacks. It’s also an ideal partner to gray-greens and gray-blues.

Glidden – Byzantine Blue

glidden-byzantine blue

“The name may say blue, but Byzantine Blue is truly a purple in disguise.”

This serene gray violet blue is uniquely versatile with its ability to bring out certain hues based on its surroundings.  Glidden’s design experts say Byzantine Blue appears more gray when paired with dark neutrals, and more bluish-purple when partnered with whites. According to Misty Yeomans, PPG color marketing manager, Glidden:

“It stretches the boundaries of purple to borrow all the best qualities of blue and gray, making it an appealing color choice for nearly any room…Byzantine Blue is a perfect shade for all ages. It is also gender-neutral, making it easy to use throughout your home.”

This purple works particularly well with earthy colors that promote a sense of tranquility and wellness, from brown-toned neutrals to charcoal and blues and greens infused with gray.


Gio brings  you only the finest commercial grade products, hand-picked from global sources based on our focused knowledge of what you need to to transform commercial spaces. Contact us anytime – we’re here to work with you!

GIO Tile Looks at Color Psychology in the Work Environment

GIO Tile Offers Tips for Color in Commercial PlacesEveryone enjoys a freshly painted environment, including office employees. But, if you are considering a new office paint color, you’ll need to look beyond the trends, colors of the year, and even what you like. Color creates a powerful emotional stimulus, and your color choice can stimulate, energize, inspire, calm, soothe, or focus your employees. You will want to choose the right colors that might increase productivity, creativity, and general morale. You’ll also want to consider which colors are best for your particular business environment.

Here are helpful color psychology tips on how to select the best colors and tones for your office.

Nature-Inspired Colors
Soft or muted colors, inspired by nature are thought to relax and calm. Muted shades of green, blue, brown and beige are soothing colors and are good choices for doctors’ offices.

If you’re goal is to add a bit of cheer to the environment, yellow is an energizing color that will create a happy, optimistic atmosphere.

Sophisticated Palettes
If you’re in the luxury business, you’ll want to choose a sophisticated palette. Black and white schemes, for instance, are considered distinctive and elegant.

Bright Hues
Bright, saturated colors will inspire creativity and increase energy. They are good choices for creative environments like advertising agencies.

Need to boost confidence around the office? Then blue is your color. Blue shades are also thought to increase productivity, and they suggest loyalty as well. When asked what their favorite color is, people around the world most commonly answer blue, thus going with this hue is often a design choice.

Be careful with red! While red is known to boost energy and stimulate appetites, it also reduces analytical thinking. Red may not be a helpful hue if you need to stay on task.

Unlike its cousin red, pink is known to calm people down. Studies have shown that pink works quickly to tame the nerves, calming people down in about a half hour. Furthermore, once people have been soothed by a pink environment are likely to stay calm. This could be a great color for areas in law offices where conversations could get heated.

White instills a feeling of cleanliness and purity, making it a popular option for hospital and kitchen environments. White is considered sleek and has a modern appeal, but be aware that too much white can elicit boredom, causing people to reflect too much on their own thoughts.

Warm and Cool Hues
If you live in a particularly cold or warm environment, you can actually use color to change how a person perceives the temperature. Colors in the warm spectrum, such as orange, red and yellow, can cause people to think the temperature in the room is warmer than it actually is, while cool colors, such as blue, green and purple, have the opposite effect. Business owners can use this to their advantage in attempt to save on heating and cooling costs.


GIO is your gateway to beautifully designed, strategically selected collections of floor and wall tile sure to fit your demanding specification requirements and unique style. We look forward to working with you!

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