It’s a colorful time of year in the design world as the paint companies begin announcing their picks for 2017 Color of the year. While the long-awaited, Pantone Color of the Year won’t be announced until December, we already have three new hues to contemplate for our future design needs. Here’s a look at them.
Sherwin Williams – Poised Taupe
“It’s like gray and brown had a baby, and it became taupe.”
That’s how Sue Wadden, the director of color marketing for Sherwin-Williams, described the color on the Today Show. That’s a good description because taupe is not hot or cold, gray or brown, dark or light. It lives somewhere in the middle ground between brown and gray.
Cool gray took the design world by storm a few years ago and has remained strong, but now that hue is ready for a refresh to steer design schemes away from feeling too cold and industrial. Poised Taupe has what people love about cool gray, but it also brings in the warmth of brown.
According to Sherwin Williams:
“Poised Taupe creates a cozy lifestyle and brings a sense of sanctuary into our homes. It diffuses the stresses of the world outside our doors — so much so that we feel restored and in balance when we walk across our threshold.”
This feeling of coziness is what the Danes call hygge (pronounced hue-gah), explains Sherwin Williams. And this feeling comes from creating the right atmosphere. Poised Taupe is the color to do this, according to the company.
It’s predicted that the shift to warmer colors will reach also commercial spaces in 2017. Because commercial color trends tend to move in more conservative color cycles than residential or designer directions, “Poised Taupe is on the forefront of this trend, offering the ability to endure over time, yet complement a wide range of designs,” says Wadden.
“Cloudberry conveys retreat from the pressures of daily life, encouraging meditation and mindfulness, inspiring more focus and less stress…”
2017 will be the year of JOMO, or the “joy of missing out,” according to the OLYMPIC Paints & Stains brand of PPG. Olympic chose Cloudberry as its standout color for next year, a soft violet which reflects society’s urge to find a space apart from constant connectivity. Cloudberry is a serene and calm light purple hue that should make just about any room a sanctuary. The hue is meant to create a space for solace from the bustle of the day to day grind. PPG senior color marketing manager, Dee Schlotter, stated in a press release:
“Home décor trends for 2017 are reflecting society’s urge to find a space apart from constant connectedness, and to create balance by establishing our homes.”
Pair Cloudberry with classic neutrals – grays, whites, and blacks. It’s also an ideal partner to gray-greens and gray-blues.
Glidden – Byzantine Blue
“The name may say blue, but Byzantine Blue is truly a purple in disguise.”
This serene gray violet blue is uniquely versatile with its ability to bring out certain hues based on its surroundings. Glidden’s design experts say Byzantine Blue appears more gray when paired with dark neutrals, and more bluish-purple when partnered with whites. According to Misty Yeomans, PPG color marketing manager, Glidden:
“It stretches the boundaries of purple to borrow all the best qualities of blue and gray, making it an appealing color choice for nearly any room…Byzantine Blue is a perfect shade for all ages. It is also gender-neutral, making it easy to use throughout your home.”
This purple works particularly well with earthy colors that promote a sense of tranquility and wellness, from brown-toned neutrals to charcoal and blues and greens infused with gray.
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