For the first time ever, color authority Pantone has announced not one, but two colors of the year to reign supreme in 2016. Every year since 2000, the world’s arbiters of color have selected a singular color to celebrate. Last year’s pick was warm and earthy Marsala (Pantone 18-1438), and the year before that it was the flowery Radiant Orchid (Pantone 18-3224).
The two colors chosen as THE color of the year for 2016, Rose Quartz (Pantone 13-1520), a soft pink, and Serenity (Pantone 15-3919), a muted blue, are so often seen together that they are a natural pairing.
While these gentle shades were chosen in tandem to convey calming warmth and tranquility, “welcoming colors that psychologically fulfill our yearning for reassurance and security,” the hues are also a nod to gender equality and gender fluidity. Pantone states that the prevalent combination of Rose Quartz and Serenity challenges traditional perceptions of color association. Pantone explained in a press release,
“Globally, we are experiencing gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design.This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression, and an open exchange of digital information that has opened our eyes to different approaches to color usage that challenge traditional color associations.”
Pantone views the Color of the Year as a snapshot of what we see taking place in our culture, serving as an expression of a mood and an attitude. And while strong bold colors and geometrics have been popular the last few years, people are beginning to move away from them. This move toward softer colors could reflect a yearning for comfort and innocence, as well as a soothing sense of order and peace.
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