With the advent of e-commerce, the recent decades have proven to be a very interesting period for retail. While shopping in a brick-and-mortar store isn’t as easy or straightforward as the online retail experience, people are beginning to seek a different kind of urban experience: they want to get out of the house, and they want an adventure. Today’s retail shopping is all about the experience.
As these savvy shoppers demand more interactive and visually appealing ways of purchasing products, retailers are coming up with ever more innovative ways to keep consumers coming back for more. Here’s a look at some of the latest trends in retail store design.
The trend is for more natural light in retail environments. The daylight versus artificial light argument has been won, with designers choosing daylight to create an atmosphere that replicates an authentic urban experience.
Over-the-Top Window Displays
Retail designers are coming up with weird and wonderful window designs to captivate customers and draw them in. Today’s window displays are a sophisticated mix of art, fashion, design and marketing that will quickly grab passersby attention.
Less is more in modern retail design. Retailers are now realizing that minimalistic design has more of an impact than bright colors and plastic fixtures. Going back to basics in an industrial space with exposed beams and concrete make the store look less cluttered and ensure that the products stand out more.
Retail as Theater
Today’s retail experience needs to be an adventure, with the experience taking center stage. Retail stores do not just need to be a nice places; they have be interesting, too. The design details are often what differentiate a great in-store experience from a mediocre one.
To differentiate the retail experience and make physical locations true destinations for shoppers, many retailers are investing in more upscale options for their spaces. Use of premium materials and inventive, finely designed spaces are lures to get consumers in the stores and keep them coming back.
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